ENOCH MORGAN & SONS WOOD BOX

Description

ENOCH MORGAN & SONS WOOD BOX. Condition is Used.
THIS BOX IS USED.  THE LABELS ON THE TOP AND FRONT AND BACK ARE WORN BUT THE ONE ON THE TOP HAS PEELED OFF AND PIECES OF IT ARE IN THE BOX AND REFERENCED IN THE PICTURE.  THE BOX IS QUITE STURDY FOR IT'S AGE AND IS COMPLETE.  THERE ARE NO HINGES, THE TOP IS LOOSE.  I'VE TRIED TO CAPTURE IT'S BEAUTY AND FLAWS IN THE PICTURES.
Based in New York City, Enoch Morgan's Sons Company was founded in 1809; its best known product was Sapolio soap, first put on the market in 1869. Enoch Morgan married a daughter of the firm's founder, David Williams, and Morgan's three sons -- John Williams, William Henry, and George Frederick -- eventually took over the business. The firm was incorporated on April 14, 1876, with John Williams Morgan as president. Upon his death in 1881, he was succeeded by his youngest brother, George Frederick Morgan (1846-1925), who presided over the company during the height of its success. Much of the success was credited to the hiring of Artemas Ward as the firm's advertising manager in 1885. A pioneer of modern advertising and publicity, Ward made Sapolio a household name. By depicting the name and product in a fanciful scene and using clever poems and captions to sing its praises, Ward succeeded in blending promotion with diversional amusement.
REFERENCE:
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